Learn how to frame messages to make the case for environmental change

Join Berkeley Media Studies Group and Strategic Alliance on February 22 for their second collaborative webinar on maximizing media advocacy to impact the public debate and affect health policy.

Making the Case for Healthy Food and Activity Environments:
Shaping Public Debate with Framing and Messages

Date: Wednesday, February 22, 2012
Time: 11:00 am – 12:30 pm PDT
Click here to register!

The previous webinar provided a primer on how to use media advocacy strategically to move a policy agenda forward. Now, we will dive deeper into the topic of framing – what it is and why it matters – to help participants develop messages in advocacy campaigns that highlight the need for environmental solutions. Through a case study and examples drawn from recent policy issues, Strategic Alliance and BMSG will provide practical tips to help craft effective messages to reframe critical food and physical-activity related issues from an upstream perspective. By harnessing the power of the media to highlight effective environmental and policy solutions, advocates can advance the public discussion on health from the ground up. Register today!

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